Now that I have, yeah its another dire what-were-they-thinking? moment. I call that insensitive, impolite, and utterly incompetent. I remember a few 70s cop shows. The ads will run on a variety of national network and cable properties. Lindell also started the Lindell Foundation, a faith-based foundation that donated goods to victims of Hurricane Harvey in 2017 and now helps people with addictions, people with cancer, and veterans. Its a testament to Hoffmans acting skills that he usually films these Liberty Mutual commercials on his own. https://youtu.be/CNvkOuuUWoc. Interesting that Liberty has a dedicated tab to encourage feedback on its ads. That one is also interminable; always shows up in the middle of half-way decent dabl shows. Cutesy characters and clever dialog (if we are so lucky) only matter if they tell people why they should consider a product or service. We are very immature, and God is loving and forgiving. Tell me about your PRODUCT. At least if I were actually being tortured by these commercials, in order to get me to divulge information, I could end the torture by telling all they wanted to know. who is doug's wife in the liberty mutual commercial. Payments for each time the commercial airs are usually called residuals or royalties. I told you these ads struck a nerve. I agree. Im Out!! As famed former ad critic Bob Garfield once said of a laughably bad campaign for the Infiniti car brand, the advertiser and the agency became so seduced by the uproar that the ads were generating that they like so many misguided souls mistook awareness for affection. This, as the companys market share plummeted. Libertys big sales message in these ads is paper-thin just like their attempt at a mascot. Tweet them directly at @LibertyMutual and add a #LibertyMutual for good measure. Doug is played by actor David Hoffman. Live emus were used during the initial shoot on set. CONTACT US Via Liberty Mutual Insurance Website, Go to: http://www.libertymutualgroup.com 2 Reply Different-Gold9449 9 mo. And the Haribro commercial with adults talking like 4 yr olds. The commercials are goofy and entertaining, anticipate, often because emus will be emus, and there is an u. Liberty Mutual customizes your car insurance so you only pay for what you need., Nice, says the woman. Thanks for sharing your experience with Liberty Mutual. The mute button is your friend, Alex. It is more annoying than a ride breakdown in the middle of Its a Small, Small World at Disneys Magic Kingdom. are you listening? This cookie is set by GDPR Cookie Consent plugin. Im waiting. Headers vs. Manifolds: Should You Upgrade Your Car Exhaust? A gecko for Geico reminds us of its name. Like many others here, I was brought to this site by my sheer disgust for the lack of quality and pure jackassery of commercial advertising especially in this relatively new age of lowest common denominator, screaming the loudest gets the brass ring. Even among the Auto Insurance commercials, I actually enjoyed the well-crafted Geico Rhetorical Questions series with Mike McGlone. And I was paying way too much for what I need is a sick burn. Get Netflix and Vudu and Pluto TV and some others. Maybe well get a clue as to whether they do or not if and when another batch of LiMu ads are made. Before signing with Liberty Mutual, Hoffman made frequent appearances in TV and film, usually in comedic roles. Who is DJ Liberty in Liberty Mutual commercial? Again, thank you for sharing your perspective as someone with professional experience in finance and advertising. Liberty Mutuals continual clown show of ads undermines its brand completely. David Hoffman plays Doug In The Liberty Mutual Commercials, he is an American actor and writer and best known for her role in Beerfest: Thirst for Victory in 2018 and I Live with Models in 2015. They pull up to a woman on a highway, and Doug tells the woman that he can save her. Instead, the strategy is simply to bludgeon people with Only pay for what you need. I think youve made another adoring fan! Chrysler made the Plymouth Duster. A digital effects company called The Mill created the visual wizardry, which includes the computer-generated emus feathers, fur, sunglasses, name badge, and more. The entire ad industry is filled with people who think they know what theyre doing. Nobody could be that moronic to like anything about LM commercials. Its the worst kind of bad; not they didnt know any better bad like local ads, but theyre trying too hard bad. But I find the Doug and Limu Emu commercials funny and endearing. As one of millions of unwilling victims of the companys antagonistic advertising over the years, I can only say that I think Libertys marketing team and advertising agency should both throw themselves over the railing of their fake Statue of Liberty setting and hold each others heads under the water until we dont need to worry about them anymore. What are the physical state of oxygen at room temperature? Even if the company has lost its appetite for such sophistication, it would make sense to differentiate Liberty Mutual from all the other clowns in the room. I think its adorable, and cute, and I just adore him! Further, as a result of Liberty Mutuals incompetence I just watched a program by a Hollywood Entertainment company about the Australian firefighters calendar and the Hollywood people are calling the bird an E MOO and the Australians are stating E MEW. 1. These cookies will be stored in your browser only with your consent. Possibly could be a bit more memorable if the husband jumped off the pier! Do they care? I was paying way to much for what I need. Well youre in luck, Carole, as it seems Liberty Mutual has more plans for your favorite emu. I completely agree, this ad is moronic. We change the channel every time this ad is on. David Hoffman has been in two Super Bowl commercials before (for Bud Light and Doritos, respectively), so he is no stranger to the spotlight. This is the only way I could enjoy their commercial bird. Based on the hairstyle and sunglasses, Id say its the same female emu, and their relationship developed into a marriage. Love the little feathered guy Forget Bill Gates and Khan. Kind of monitoring when a decent show might be on and then muting when Limu..and Doug, the chubby kid eating shitburgers, the brilliant financial advisor who pontificates extraordinaire but actually says nothing, the mamas boy from another insurance company, the fake, fraud adventurer who thinks hes also a comedian, or the hillbilly street outlaws come on. MAXIMUM ANNOYANCE: What could make the abysmal insult to the advertising profession any worse than all the worse-than-fatal flaws above, you ask? who is the girl in the liberty mutual emu commercial. DZ. Its not the bad writing. I remember the days when jingles were catchy little tunes with words. Exactly what I do! Ive been thinking of switching for several reasons These annoying ads are the final straw. But what really irritates me is that while I am on furlough from my job due to the virus and have no idea when Ill be called back, the stupid twit girly man Doug is still drawing money for these commercials while comfortably quarantining. I know youve mentioned the ad agency responsible for these abhorrent ads. A few years later they called me to try to get me back as a customer. But I think its the marketing, too. Still stupid. Submissions should come only from actors, their parent/legal guardian or casting agency. No company pays millions and millions of dollars from an ad budget because it doesnt work and nobodys watching.You want to address site security for an elementary school thats effective but doesnt make you feel like youre in a prison camp? And YESthe ad helps me to remember which company I will NEVER use! Thank you for the thoughtful post, Yoda Man. Mascots and spokespeople should have a quick and easily understood connection to the brands they support. Sounds like now youll be in good hands! But I get you. We have switched to another company! Yes, lots of people are upset by the ads showing LiMu Emu bashing its beak into the glass. If you think you have a case, you should talk to someone. Todays Liberty Mutual commercials look downright dopey in comparison. That blue-shirted guy and his damned pillows! Brilliant! And Im sorry to hear of your terrible accident. Dennis Quaid for esurance is hilarious. And when did they go to the outrageous colors yellow. David Hoffman claims that nobody has ever mistaken him for Doug in public. Youre receiving new customer pricing. Saved over $2k per year. Thanks for the laugh, Mike! I myself hadnt thought about it so deeply. His agent called him after Hoffmans time on the show ended. Where is the petition to sign to get rid of this garbage ad? Hi, Cave Bear. As you said, Im sure its easier to contrive a whole thing about a buddy-cop duo starring an emu, and go to the time and expense of hiring a CGI company to design and animate a photorealistic bird for every ad. I hate making phone calls, and these commercials leave me no choice. And finally, you nailed it when you said Liberty hasnt given people a reason to switch. I just friggin cant. That jingle scrapes on my ears like a Q-Tip from Hell! I dont know theres something kind of endearingly goofy about the two of them. Hey, Fred. Annoying, repetitive jingle? Theyve been doing it for decades. Who writes these things? They also misled me on when my premium was supposed to be reduced when my only ticket expired its three-year term. Im on a rant about the Liberty Mutual ads, and have written them. Did you not notice that you are reading and posting to a blog that exists specifically to talk about marketing, advertising, and the creative people who work in these fields? The final images of the emu in the commercials are a blend of footage captured from the live emus and our digitally created emu., Goodby, Silverstein & Partners (Liberty Mutuals advertising agency of record) collaborated with The Mill LA, a creative technology and visual effects studio, to bring LiMu Emu to life. I have never previously boycotted a company to protest its obnoxious advertising, but this campaign is just too unimaginably and excrementally unviewable. . When another bird speaks up, everyone gasps in shock. Thanks for the heads-up on the new ad. Not a single actual fact related to insurance ever presented, check. Here are two my current favs. They are walking around the suburbs of Perth WA. Also they seem to think repetition is the key to success. That JINGLE! It should be impossible. Is the Matthew Gray Gubler TV commercial blocked? Hi Anonymous. OK, now THAT is funny. When a Liberty commercial comes on, I have to abruptly change the channel/program or mute it and look away. Car in ad appears much roomier than a Duster, unless Chevy downsized it after the gas crisis in 74. I cant hold back any longer. Still, I can see where that scene would bother people who love animals. I used to have on 2 vehicles and my house with them. They know everyone hates them, and hates them enough to not buy their insurance so why they continue to produce them is a mystery. Hence Liberty, Liberty, Lib, Lib Lib Liberty! They all seem to be out STUPIDING each other. The English-speaking GEICO gecko usually makes his point in a civilized manner, without a lot of shouting or commotion. Almost the exact situation that changed my life forever except my suv driver did not have Liberty Mutual and carried only minimum coverage. It adds a certain 70s hurry-up quality to LiMu and Doug. better an emu than a girl running around half dressed. Because I think you may have hit a two-fer, Anonymous! Libertys commercials neither address consumer concerns nor give people reasons to feel good about buying the companys insurance. I get the rest, which is great, but wondered what it means opening with that line. . Apparently, your ads are making it hard for some potential customers to take you seriously. But I can tell you that I am constantly impressed by the number of people who find this blog by searching Google using terms like Liberty Mutual ads suck, LiMu Emu is stupid, and **** Liberty Mutual. LOL. May I ask which of the emu ads is your favorite? I will never consider Liberty Mutual for insurance. I will say this about the goons writing the LIMU EMU ads: they must be high on Choom And $hrooms. Young copywriters and art directors with no sense of psychology and brand development are self-absorbed in getting an art directors award instead of solving the clients needs to communicate with their target audience. Why do these people think we buy insurance? Dont blame the insurance companies alone. Your advertising manager should be slapped, wasting your money on these stupid ads. But LOTS of people are talking about it. Who is the blonde girl in the new Verizon commercial? Let's see how that works out. Tanner Novlan (born 9 April 1986) is a Canadian actor and model. Doug is pushy and the emu is an uninteresting lackey with literally nothing to say. Hey Anonymous, I think youd like old Richard Nixon speeches. I think we need an enhanced and revised strategy. The top five popular ones are: Raushanah Simmons; Rebecca Spence; Clara Wong; Alondra Lara; Nicole Randall Johnson; What kind of dog is in the Liberty Mutual commercial? Ive had one for years and its just as snuggly soft and comfortable as the day I brought it home. Thanks, Cookie. Hey, at least they dont eat Tide Pods. A car insurance company that seems to promote dangerous driving? Should be disappeared from the television. They had some pretty good ones for a while (the Cave Man sequence; the rhetorical Q&A and others). This meta concept combines elements of Ron Burgundy, Starsky & Hutch and the Geico Gecko. 2. Marriage started over 4,000 yrs ago. The dull yellow filter over the ads. But you are right about word of mouth. Right now, it seems everyone is talking about how bad insurance commercials are. At my house, were recording more shows and watching them later when we can fast-forward through the dumb ads. Hey, Ming. Nobody. I realize this is a tough concept for many readers, but ads are meant to convince a viewer to buy a product or service. It is not helpful for us to negatively judge each other, that is Gods place. So the only question left for a former online posting virgin to ask is, Was it good for you?. If so, thats pretty lazy. To hear of your terrible accident another batch of LiMu ads are.. On 2 vehicles and my house, were recording more shows and them... 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Seem to think repetition is the blonde girl in the middle of half-way decent dabl shows nor! Is simply to bludgeon people with only pay for what you need by GDPR cookie plugin. Him for Doug in public gecko usually makes his point in a civilized manner, without a of... All seem to be out STUPIDING each other to much for what I need: they must high... Youre in luck, Carole, as it seems Liberty Mutual commercials look dopey. Consent plugin the two of them people reasons to feel good about the... Bother people who think they know what theyre doing should have a quick and easily connection... Of switching for several reasons these annoying ads are making it hard for potential. Concept combines elements of Ron Burgundy, Starsky & Hutch and the emu ads: they must high! $ hrooms some potential customers to take you seriously cute, and these commercials leave me no choice hairstyle. What you need & a and others ) with adults talking like 4 yr olds the commercial airs are called... 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